MARKETING MATCHING SPONSORHIP PROGRAM

MARKETING MATCHING SPONROSHIP PROGRAM APPLICATION

The intention of the Marketing Matching Sponsorship Program is to facilitate and foster the growth of special events in Pasco County while increasing the marketing efforts to enhance visitor travel, hotel stays, retail store traffic and restaurant business which assists in generating out of county and out of state economic impact. The special event should promote Pasco County as a tourist destination for visitors. A Special Event is an event that promotes an artistic, cultural or unique experience that is not of a competitive nature.

The application process opens once a year. If your organization is interested in applying for the Marketing Matching Sponsorship Program funds for an event in Pasco County, please call the Office of Tourism Development (OTD) to discuss in detail prior to beginning the application process. 

The 2018 Application Cycle has been closed already for events taking place between October 1, 2018 and September 30, 2019.

Marketing Matching Sponsorship Program Application Form

ALLOWABLE EXPENSES:

Marketingexpenditures to be funded with the Marketing Matching Sponsorship must betargeted to tourists outside of the Tampa Bay Region based on the policy direction adopted by the TDC and BCC.  Both the TDC and the BCC desired to apply the requirements of Section 125.0104(5)(a)3, Florida Statutes, which states that Tourist Development Tax shall be used “to promote and advertise tourism in this state and nationally and internationally; however, if tax revenues are expended for an activity, service, venue, or event, the activity, service, venue, or event must have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists” to areas outside the Tampa BayRegion so as to expand the marketing area of Pasco events and encourageovernight stays rather than day trips to the County.  Therefore, funds fromthis program are limited for promotions and advertising activities targetedoutside the Tampa Bay Region. Event organizers are still able to use theirown promotional funds to promote their events within Pasco County and the TampaBay Region.


PromotionsMarketing
Paid AdvertisingMedia Buys

TDC MEETING & PRESENTATIONS:

The Marketing Matching Sponsorship Program has one assigned application deadline and one TDC presentation date per year assigned by the Office of Tourism Development (OTD).  Dates change yearly. You will have 5 minutes to present to the TDC, all presenters are encouraged to complete a PowerPoint presentation. The TDC will then have 5 minutes to ask you questions. *The OTD makes all final decisions on eligibility and presentation dates. 

REIMBURSEMENT POLICY & POST EVENT REPORTING:

1. Within ninety (45) days after the ending date of the event, applicants are required to submit a complete Post Event Report containing original or copies of advertisement(s), broadcast/video script(s) or demo video/audio versions of promotions, print advertisement, and/or internet advertisement for which reimbursement is sought. The Post Event Report shall include the certified room night form. Invoices shall be submitted in accordance with the requirements of the Post Event Report in order to be processed for reimbursement. The Post Event Report can be requested from the Office of Tourism Development. 

2. Applicant must match the Sponsorship amount , with a dollar-for-dollar match and/or in-kind goods or services for event related marketing expenditures. Applicant shall use its matching dollars and/or in-kind contributions to promote the Event within Pasco County and the Tampa Bay Region.

Failure to comply with the requirements of this paragraph shall render FCI ineligible for reimbursement under this Agreement.

USE THE FOLLOWING STEPS TO COMPLETE YOUR POST EVENT REPORTING:

  1. POST EVENT CHECKLIST (PDF)
  2. POST EVENT REPORT (PDF)
  3. LIST OF REIMBURSEABLE EXPENSES (PDF)
  4. LOGO AND ROOM NIGHT CERTIFICATION (PDF)