MARKETING MATCHING SPONSORSHIP PROGRAM

MARKETING MATCHING SPONSORSHIP PROGRAM APPLICATION

The intention of the Marketing Matching Sponsorship Program is to facilitate and foster the growth
of special events in Pasco County while increasing the marketing efforts to enhance visitor travel, hotel stays,
retail store traffic and restaurant business which assists in generating out of county and out of
state economic impact. The special event should promote Pasco County as a tourist destination for
visitors. A Special Event is an event that promotes an artistic, cultural or unique experience that
is not of a competitive nature.

The application process opens once a year. If your organization is interested in applying for the
Marketing Matching Sponsorship Program funds for an event in Pasco County, please call the
Destination Management Organization (DMO) to discuss in detail prior to beginning the application
process.

The FY 2021 Marketing Matching Sponsorship Program Cycle applies for events taking place between
October 1, 2020 and September 30, 2021.

For further details please contact Consuelo Sanchez, Sports Development & Tourism Program Manager

Marketing Matching Sponsorship Program Application Form

ALLOWABLE EXPENSES:

Marketing expenditures to be funded with the Marketing Matching Sponsorship must be targeted to tourists outside of Pasco County based on the policy direction adopted by the TDC and BCC.  Both the TDC and the BCC desired to apply the requirements of Section 125.0104(5)(a)3, Florida Statutes, which states that Tourist Development Tax shall be used “to promote and advertise tourism in this state and nationally and internationally; however, if tax revenues are expended for an activity, service, venue, or event, the activity, service, venue, or event must have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists” to areas outside of Pasco County so as to expand the marketing area of Pasco events and encourage overnight stays rather than day trips to the County.  Therefore, funds from this program are limited for promotions and advertising activities targeted outside of Pasco County.

PromotionsMarketing
Paid AdvertisingMedia Buys

Timeline:
                                     
 

Schedule

 
 

Date/Deadline

 
 

Place

 
 Application Cycle Opens
 
 March 16, 2020 9:00 AMFlsportscoast.com
cbsanchez@FLSPortsCoast.com
Tourism@FLSportsCoast.com 
 Mandatory Workshop April 1, 2020 1:00 PM
 Location TBD
 Deadline for Questions
 
 May 15, 2020 5:00 PM
 
 cbsanchez@FLSPortsCoast.com
Tourism@FLSportsCoast.com  
 Application is due
 
 June 30, 2020 5:00 PM
 
 cbsanchez@FLSPortsCoast.com
Tourism@FLSportsCoast.com 
 5-Slide Power Point Presentation
 
 August 2, 2020 5:00 PM
 
 cbsanchez@FLSportsCoast.com
Tourism@FLSportsCoast.com
 Presentation to the TDC
 August 12, 2020 9:30 AM
 Dade City Historic Courthouse
 

TDC MEETING & PRESENTATIONS:

The Marketing Matching Sponsorship Program has one assigned application deadline and one TDC presentation date per year assigned by the Destination Management Organization (DMO).  Dates change yearly. You will have 5 minutes to present to the TDC, all presenters are encouraged to complete a PowerPoint presentation. The TDC will then have 5 minutes to ask you questions. *The DMO makes all final decisions on eligibility and presentation dates. 

REIMBURSEMENT POLICY & POST EVENT REPORTING:

1. Within ninety (90) days after the ending date of the event, applicants are required to submit a complete Post Event Report containing original or copies of advertisement(s), broadcast/video script(s) or demo video/audio versions of promotions, print advertisement, and/or internet advertisement for which reimbursement is sought. The Post Event Report shall include the certified room night form. Invoices shall be submitted in accordance with the requirements of the Post Event Report in order to be processed for reimbursement. The Post Event Report can be requested from the Destination Management Organization. 

2. Applicant must match the Sponsorship amount , with a dollar-for-dollar match and/or in-kind goods or services for event related marketing expenditures. Applicant shall use its matching dollars and/or in-kind contributions to promote the Event within Pasco County.

Failure to comply with the requirements of this paragraph shall render applicant ineligible for reimbursement under this Agreement.

USE THE FOLLOWING STEPS TO COMPLETE YOUR POST EVENT REPORTING:

  1. POST EVENT CHECKLIST (PDF)
  2. POST EVENT REPORT (PDF)
  3. LIST OF REIMBURSEABLE EXPENSES (PDF)
  4. LOGO AND ROOM NIGHT CERTIFICATION (PDF