May 17, 2024
Florida's Sports Coast logo Florida’s Sports Coast, the destination management organization for Pasco County, is pleased to introduce the 2024-2025 Marketing Matching Sponsorship Program (MMSP) aimed at promoting an artistic, cultural or unique experience that’s not sports-related! These types of events have the potential to attract visitors to our destination – and the MMSP provides up to $5,000 to expand the marketing reach of your event to audiences outside the Tampa Bay area.

For the 2024-2025 cycle, we’re also implementing two additional funding incentives:

  • Long-distance Promotions Incentive: Providing up to $2,000
  • Room Night Generation Incentive: Offering up to $3,000

To learn more about these additional incentives, visit:

Applicants are required to attend a one-on-one session before funding is approved. Contact us by June 5, 2024, to register for your session: 727.847.8129 | or Applicants must also give an oral presentation to the Tourist Development Council August 20, 2024.


  • Event must take place between October 1, 2024, and September 30, 2025
  • Dollar-for-dollar match and/or in-kind goods or services on the first $5,000
  • Exhaust the first $5,000 in out-of-Pasco promotions to qualify for the long-distance Promotions Incentive
  • Track event room night generation in Pasco hotels to qualify for the Room Night Generation Incentive
  • MMSP funds are for event-related marketing expenditures only
  • Marketing dollars must be used to promote to tourists outside of Pasco County